Professional Profile

This resume covers 5 areas of professional practice over 14 years of experience, revolving around one main core:  well developed interpersonal and "people" skills.

Extensive travel around the world, a keen creative inclination, and a multicultural background, have all contributed to honing those interpersonal skills and propelling them towards professional practice, where they were carefully polished with continuous formal and practical learning.  

I'm comfortable using two languages fluently, in copy writing, Arabic/English voice overs for the media, as well as in face-to-face communication in small and large groups, within relevant contexts in all 5 areas.

I'm currently utilizing my abilities as an Independent Consultant, offering my clients  space for creativity, using a wide range of unusual communication solutions to choose from. 

Areas of Expertise

Career Accomplishments

(Please click a link below to go to the relevant section, or scroll down for the resume in details.)

1. Editor & Copywriter
2. Voice Talent & Master Of Ceremonies
3. PR & Image Consultant
4. IT Entrepreneur
5. Trainer/ Instructor/ Facilitator

Background & Samples

• General Background
• Writing Samples
• Voice Samples (emailed upon request)

General Background 

* Schooling
Private schools in Cairo-Egypt and Jeddah-Saudi Arabia. Graduated Class of '88 from The Faculty of Tourism and Hotel Management with Highest Honors as the Model Student of the faculty and the University for the 4 years of study. Various courses and training sessions in Management, Communication skills, presentation skills, Marketing & Sales, PR, Professional & Creative Writing, training of trainers, and languages.

* Corporate experience
American Express Travel, Cairo Meridian Hotel, General Motors Egypt, ART Television, and Vision Consulting. Currently working on independent consultant basis.

* Travel, Egyptology & Tour-Guiding
Working with leading international travel agents for their top VIP clients: American Express / Abercrombie & Kent / Travco / and Travelers, In addition to being Cultural Consultant to CAC (Cairo American College) and many multinational companies in Egypt. Traveled to 25 countries worldwide. Published travel-writer. Appointed by the Egyptian Ministry of Foreign affairs to lead Egyptian delegations to various international conferences and global events.

1. Writing

*Editorials for Magazines & Newspapers (1990- 1998)

* Travel Vogue Magazine as co-Editor: Travel features and tips.
*  Middle East Times Newspaper, Contributing Editor: Profiles of achievers.
*  Cleo magazine, Lifestyle Editor: Travel, Interiors, and Social Features.
*  Selections Furniture: co-Editor/copywriter.
*  Mother-to-Be Magazine: the light side of parenting & motherhood.
*  Sports and Fitness: sports and outdoors especially equestrian activities
*  Standby: etiquette and behavior.
*  Nightlife: the light side of entertainment and outings. 

 * Creative Copy writing in both Arabic and English (since 1992)

Press ads, web sites, newsletters, press releases, corporate literature, TV commercials, jingles, slogans, selling lines, scripts, commercial and advertorial text.

Editor-In-Chief of corporate periodicals such as:
* Jolie Gazette: Jolie Ville Moevenpick Resorts Quarterly
* Nestle Newsletter bi-monthly
* Travco Corporate Quarterly

Advertising agencies I work through include:
Multinationals: Impact BBDO, Ama Leo Burnett, PubliGraphics, Promo7, TMI.
Local & Regional: AR publication, Tarek Nour Communications, AAPIC, Sherif Sabri Production (SSP), Animation, PHI, Legend, Impressions, Image.

My clients include:
Siemens, Jolie Ville Moevenpick Resorts, Vivendi Water, Gold's Gym, Travco, Microsoft, Orascom, Thomas Cook, Raya Holding, Raya Telecom, Citibank, Societe Generale Bank (NSGB), Persil, Nestle, Chrysler, Sheraton, Dodge, Austrian Airlines, Alitalia, Kattameya Heights, Pico, Mashareq, Entertek, Sakkara Country Club, and Emirates Airlines, among many others. 

Writing Samples

• http://www.travco-eg.com/scuba.htm

• http://www.travco-eg.com/safari.htm
• http://www.siemens.com.eg/english/welcome.html
• http://www.siemens.com.eg/english/siemens-eg.html
• http://www.rayatelecom.com

• http://metimes.com/issue22/commu/2model.htm

• http://www.metimes.com/issue39/commu/03msegypt.htm  

*   MC (Master of Ceremonies) and TV presenter
For international formal events and conferences, fashion shows, beauty contests, and sports events, in addition to formal corporate receptions and opening ceremonies in both Arabic and English.

My work & clients include:
Numerous aired programs on ART & national Egyptian TV. Events for: IPDC world convention, American Express, MobiNil, Thomas Cook, Esso Standard, , Mobil Oil, Flemings Securities, Mansour, Panasonic annual convention, IAA advertisers forum, Shell, Egyptian Horse Breeders Association, Maersk shipping, Chrysler Squash Open, Johnson & Johnson, Salon de La Femme, Caribbean Fashion shows, Animation Carnival, among others.

 *   Professional Voice Over (V.O.)
Dubbing, lip-synch, narration, jingles, and CD ROM tutorials, (I also write the creative text). Studios I cooperated with include: SAM's, Video 2000, Real Time, Empire, Masters, and Tarek Nour.

My voice in both Arabic & English is recorded on:
*   Numerous prestigious advertising campaigns, TV commercials, promo videos and documentaries for: Vodafone Egypt, Esso, Chrysler, Persil (Claudia Sheffer's campaign), Pepsi (Amr Diab's campaign), Showtime in all Arab Dialects & English, El-Gouna Promo Video, the Four Seasons, Marriott, and Conrad Hotels, Masharek, Nesma, Fair & Lovely, Pert Plus, Signal II, Camay, Ponds, Cerelac, Palmolive, KFC.

*     The entire IVR and answering service in both languages for: Vodafone Egypt mobile phones, Citibank's Citiphone, Societe Generale Bank (NSGB), Royal Meridian International Hotel, Marriott Hotels, Gold's Gym, Moevenpick, Conrad International Cairo, Four Seasons Hotel, ITWorx, AR Publications.

*     CD-ROM tutorials, promo Videos and formal multimedia presentations for multinationals in Egypt (including Johnson & Johnson, Unilever, Esso, Siemens).

*    Finalist as lead-character's voice both acting and singing for Disney's Arabic production.

My services include supervising the client's overall public image especially in print and media. Handled complete corporate imaging projects for launching new products and services for many of my corporate clients especially where their press releases, web sites, and publications are concerned. (Ex: Siemens, Raya Telecom, Travco, and Vivendi Water). Compiling and teaching tailored training courses for professionals in business etiquette, presentation skills, and non-verbal communication.  Conducted numerous training sessions for many prominent businesses, besides sub-contracting for a number of consulting firms in Egypt.

4. IT Entrepreneur (since 1998)

5. Training, facilitation and teaching (since 1995)

Compiled and taught various training sessions as an independent consultant covering:

• Communication Skills (Basic to Advanced) for professionals in CS, Sales, Marketing, PR, public speakers, Trainers & Presenters, Executive Secretaries & Personal Assistants ... etc.

• Presentation Skills (Basic to Advanced) for professionals in sales & marketing, public speakers, trainers ... etc.
• Time Management
• Problem Solving/Decision Making
• Professionalism & Business Etiquette
• Creative Thinking
• Meeting Management
• Portions and combinations of the above topics as part of Sales & Marketing/ PR/ Advanced Secretarial Skills courses, as well as private crash courses for public speakers and presenters.

Worked as an independent Consultant and Trainer for several training firms such as Vision Consulting and TNT, in tailored and general courses including attendees from several multinationals and international funding agencies. I have also worked directly with corporate clients such as: Al-Ahly Real Estate (Sabbour), Americana Foods, Abul Fotouh Establishments, Alexandria Co. For Real Estate (Talaat Mostafa & Co.), El-Abd Import & Export, Loutfy Mansour Int. Distribution, El-Menshawi Group.

Examples of private coaching sessions for public-speakers
For Mr. Moataz El Alfy, CEO, Americana Foods: Mr. Alfy was the keynote speaker of the Opening Ceremony at the International Advertising Association's Annual Convention at the Cairo Conference Center. My role was to help him improve his voice projection, articulation and using stress and timing for emphasis in his pre-written speech in English.

For Mr. Youssri Helmy, CEO, ITWorx:  for an international presentation in a global IT and technology conference in USA, which had included International IT giants as speakers.  My role was to prepare him for speaking in front of a huge international audience in conjunction with a multimedia presentation.