National TV (DR1), watched in Denmark & Sweden: a 9-episode
series called Vagn in Arabia; we featured in the first one as
an example of modern Egyptian youth. Many Danish viewers joined
El-Shella after the program.
TV Channel 2, rerun of the Danish TV series about modern Egyptian
life, with focus on El-Shella as a bright example
TV Channel 1, Good evening Egypt Both founders were guests
of the most viewed Egyptian program, to talk about the success
Egyptian Nile News Satellite channel (NileSAT global coverage)
focusing on our Tree Walk in the Cairo suburb of Maadi with the
Tree Lovers Association
TV, Al Qahira Al Youm (The most watched program in
the region/ global coverage cable TV) a feature interviewing both
founders, and covering one of our Cairo outings, focusing on the
family spirit and clean fun among various nationalities and ages.
satellite television, Alo ART,
(Global cable TV) a program focused to Arabs abroad, and running
a feature about the founders and some members talking about El-Shella
experience in connecting people in a clean global e-Family.
TV, USA, (Arab TV in the Sates) covering the USA branch Egyptian
Folklore celebrations at El-Shella 1st Anniversary
Monte Carlo, Paris "e-mail magazine" (global coverage),
phone interview with founders to illustrate the concept and achievements.
Cairo FM Daily morning show of the European local Service,
introducing El-Shella to listeners as a pioneering and novel idea.
Etisalat Al Youm, the first Internet Publication in the Middle East:
El-Shella.com was featured over nearly one
full page in color, with a large picture of the front page of
the site, and El-Shella.com Team among the top 20 finalists in Dubai
Internet City eBusiness Challenge. The article concentrated on El-Shella.com
achievements in Dubai Internet City, Dubai Idea Oasis, and Gitex
2000, and stressed the unique family atmosphere and the clean environment,
then boldly asked financing for El-Shella.com to continue its mission.
Al-Youm, 2nd largest Egyptian Newspaper, regional coverage featured
El-Shella as a pioneering Egyptian e-Community, and encouraged
participation to its efforts of providing clean content and setting
a good example for Egyptian youth.
Sharq newspaper of Qatar, Daily newspaper in Doha focusing on
the worldwide Arab activity, the helpfulness and high
quality content, and the elite member base.
Qahira Newspaper, The Official weekly publication of the Egyptian
Ministry Of Culture, sold to the general public and to all the
Egyptian culture related institutes worldwide (TV, cinema &
art unions, museums, and research centers): El-Shella featured on
½ a page, with focus on the valuable
cultural contribution to society, and providing a clean place
for Egyptian and Arab families on the net, and encouraged educated
readers to join and offer their help and support.
Times Magazine, (Egyptian Monthly) covering the 1st
Times Magazine: Secrets of the Pyramids carried on from Shella
discussions under permission.
Middle East Times newspaper (weekly) featuring El-Shella as
a trendsetter for other social clubs both on and off line.
Times Magazine (Egyptian monthly): introducing the general concept
of El-Shella, and focusing on its success as seen by the members.
Times Magazine: featuring El-Shella nonsmoking
campaign resulting in several members quitting
smoking with group help.
Croc Guide of Cairo Activity, recommending
El-Shella Anniversary celebration as a cool Cairo outing.
ElOmma, feature about protecting Maadi trees and raising environment
protection awareness through El-Shella.com
in e-Groups online Newsletter as a VIG Very Important Group
Newsletter as Power List
Newsletter as Best Page.
Al Youm, the first Internet Publication in the Middle East, November
2000: "There are numerous reasons why El-Shella.com merits shedding
light on its efforts and achievements as a unique Egyptian site: El-Shella.com
site is one of the top 10 sites for the Arab surfer in English, and
one of the top 20 projects in Dubai Internet City e-biz Challenge, among
1385 projects submitted from 34 countries around the world. Debating
religion, politics and are against Shella rules, giving the place
a very harmonious character, where content is the main dish, and friendships
surpass cyber space. El-Shella.com is listed in a unique sub-section
on Yahoo! as one of the reputable Arab sites represented on this mammoth
search engine. We're proud that such are the achievements of Egyptian
youth, working single handedly to achieve such strong and respectable
Egyptian presence on the Internet. We strongly recommend such a site
for professional financial support to increase its reachability and
to help it offer more services for the Egyptian user, both locally and
Qahira weekly Newspaper, published by the Egyptian Ministry of Culture,
September 2000 "El-Shella.com is a unique and pioneering Egyptian
web site and project, connecting Egyptians worldwide in a clean environment,
free from all the negatives which pollute other sites. El-Shella easy-to-use
exciting world is only one click away from any Arab user, even if he/she
is new to the net, as everything is simple, family oriented, yet full
of quality content, in a remarkably clean and friction-free atmosphere.
prominent businessmen and professionals are proud "Shellaweya", and
foresee enormous growth and evolution for it in the future on a global
scale. Many of them travel long distance with their families to attend
Shella events, to become an active "Shellawey", and maybe receive "The
official Shella Himdan Award", El-Shella mascot, who is the truly Egyptian
simple man, friendly, warm, generous, and welcoming to his guests from
all over the world. Average age of members is 30 years old from both
genders, who are mainly successful professionals and their families;
university professors, executives in multinational companies, and diplomats
in Egypt and the world. El-Shella is an active Good Citizen in Egyptian
society, promoting constructive campaigns for health and environmental
causes, and teaching those precious values to the children of the members."
daily Newspaper of Qatar, July 2000 "El-Shella.com is very successful
in connecting Egyptians globally, the majority of members are skilled
experts who have formed extended families with other Shellaweya in the
countries where they live: in USA, Europe, Africa, The Gulf, and Australia.
The members are so active that if you send a question or a request for
help, you will most certainly receive a focused answer within hours,
some from renowned international professionals. Consequently, El-Shella.com
outstanding success has merited extensive international media coverage,
something which resulted in attracting the right caliber of members
and maximizing its positive effect on Internet users in Egypt and the
Stockholm Challenge Awards, May 2000 "El-Shella, the Pioneering
Egyptian e-Community, is making a unique impact on a wide cross-section
of society in Egypt, as it focuses on the benefits to individuals, society
and the environment, by using an innovative approach within a local
context. It aims to fight stereotyping, promote gender equality, and
make it easier for more people to access and share information and technology
over the Internet in an easy, friendly, personal way. It has helped
numerous members reunite with their friends and family, quit smoking,
stay in shape, get over personal problems, learn new skills, exhibit
their talents, and even relocate to other countries and find new jobs.
Consequently, El-Shella is officially competing with hundreds of IT-entrepreneurs
from all over the world as a successful Egyptian Internet project, hoping
to win the award for best practice of Information Technology."
El-Yom weekly newspaper, April 2000 "A truly shining example of
modern Egyptian youth on the Internet! El-Shella is the first of a kind
Egyptian e-Community aiming to connect Egyptians around the world. It
is very effectively offering an electronic substitute to the traditional
Egyptian group of friends, lost to the fast paced modern life, and the
long hours of daily work. El-Shella is now THE place for educated Egyptians
and Egypt enthusiasts to meet online and in person, and exchange help
and experiences. As a result, El-Shella has enjoyed interest and coverage
from international media worldwide."
Cairo Times Magazine, March 2000 "El-Shella e-Community initiated
a successful nonsmoking campaign in February 2000, by offering on-line
awareness, encouragement and support for members trying to quit smoking,
as well as for nonsmokers trying to stay healthy. 5 Shella members around
the world have successfully quit smoking as a result of the campaign."
The story included a section for URLs to useful sites about smoking
derived from Shella online e-mail discussions
Middle East Times newspaper, February 2000 "Proving to be a huge
success over the Internet, El-Shella e-Community works to connect Egyptians
to their rich cultural heritage and to each other, and inspires other
online Cultural Clubs".
Community Times Magazine, September 1999 "Among 280,000 similar
groups hosted on the mammoth server eGroups, El-Shella was recently
announced a VIG/ Power Group, in recognition to outstanding success
and quality content"
members, media representatives, and business professionals testifying
to the quality and business potential of El-Shella.com:
Sennara, BIT Financials: "I did visit your site, and I personally
think it could be turned into a commercial venture with little modifications...good
Maxwell, Vice Chairman, The International Internet Society: "Good
work with El-Shella! I'd like to send this information to the Internet
El-Nawawy, Chairman, InTouch ISP: "Sahar & Mohamed, Your work -
and initiative - will always receive the support and appreciation by
the educated commercial enterprise. Accordingly, InTouch appreciates
and supports your efforts."
Abou Taleb, Leo Burnett: "I'm quite impressed with El-Shella and
how it's evolving. I'm the media director at Leo Burnett in Cairo, and
am interested in the corporate sponsorship opportunities available."
Sami, Marketing Consultant: "I'm taking my hat off for Mohamed &
Sahar El-Nadi the creators of El-Shella. Marketing is NOT an easy job,
but your willpower has gotten you through!"
Zaghloul, Product Manager, Unilever: "After careful evaluation of
many Egyptian online projects, we have chosen El-Shella to promote some
of our personal care products. Please send us your price quotations
as soon as possible, and we look forward to cooperating with you".
El-Gammal, Sainsbury: "I work in the retail department of Sainsbury's,
if anyone here has been to any Sainsbury's stores, please give me some
feedback on what you think, as I'm in charge of raising the standards
in the stores."
Egyptian Dot Coms
Amin, CareerEgypt.com "You're doing a great job on El-Shella. We
are going to support you and all El-Shellaweya in any way we can, and
we hope that you feel the same way towards us and our business."
al-Masry, Nokatnos.com: "I'm really glad that your great effort
in El-Shella is being recognized by Egyptian Media. This recognition
is not a big addition to you, as it is an addition to our formal media:
They have finally started noticing that Egyptians like you are already
making a whole new world for us on the web. I'm proud of you and your
success, and proud to be a member of your community."
Social & Cultural Clubs
El Sheriff, Rotary Vice President: " We'll be delighted to invite
you as a guest speaker in one of our meetings, to talk to the Rotary
members about your successful online experience through El-Shella.com,
and using your resources to serve people, society and the Egyptian environment."
Tahoun, Founder, Roots Club: "I need your help in setting up my
cultural club for Egyptians with dual nationalities, I'm sure you will
have a lot to tell me through your long and fruitful experience with
Hussein, Science Editor, Akhbar El- Youm newspaper: "Dear Shellaweya,
I am head of foreign affairs section and science editor in Akhbar el
Yom. I hope you liked the article that I wrote about El-Shella on my
page. It's my pleasure to become a Shella member!"
Olsen, Danish TV Producer/Travel correspondent for "Vagn in Arabia"
9-episode series, broadcasted in Denmark, Sweden, and Finland "I
will always remember that one day I had lunch on a felucca on the Nile,
with "El-Shella", some friendly and humorous young people from Egypt!
I'll never forget that experience, it's in my heart forever."
Abbas, Radio Monte Carlo "I found El-Shella while surfing the web,
and loved the idea. I'd like to be a member, and to interview you for
my weekly magazine "E-mail" on RMC".
Salah El-Din, IT Editor, Al-Sharq newspaper of Qatar: "I wrote the
article about El-Shella in Al-Sharq newspaper of Qatar. As a Shellawey
from the first month and a friend of Mohammed I just reported what I
have actSexually experienced with El-Shella".
Stroud Gabbani, Editor, Egyptian Reporter magazine: "I joined El-Shella
a while back having read somewhere what a great group it was. I'm a
writer/editor for Egyptian Reporter and we are doing an article on the
effects of Internet on the Egyptian family. I happen to think that there
are a lot of positive aspects to Internet use, and El-Shella is definitely
one. I'd be really interested in an interview either by phone, over
e-mail or in person."
Fisher, Editor, eGroups.com:" I edit the eGroups Manager News, and
I was hoping to feature El-Shella in our upcoming edition of the newsletter.
The issue goes out on Oct. 25, and would include a link to your group
as an example of a nice looking Group Info Page -I loved the cartoon!".
Najla El Halwagy, Editor, Community Times Magazine: "The information
you published on El-Shella about the pyramids is very interesting. I
would like your permission to publish it in the Community Times with
credits to you. Thank you for supplying us with food for our minds"
Aboul Magd, Editor-In-Chief, Dar ElShorouk Publishing house: "I
have been a member since July 99, it is inevitable that I start by expressing
my profound appreciation to the El-Nadi siblings for the amazing success
of their project. Dr. & Mrs. El-Nadi must be very proud!! I've worked
for 10 years as a Bank Manager; I am now working with my husband who
owns Dar-ElShorouk publishing house. I am the editor-in-chief of the
books for children and young readers. The discussions, and debates that
define this group have been a driving force for me at work, because
they prove that the Egyptian people are aware of the challenges we are
facing, able to give constructive criticism, and above all, still have
the will and enthusiasm to get up and do something for a better Egypt
and a better world. Sahar and Mo have exerted the most commendable efforts
in this respect by creating this channel for us. My belief is that the
best way for each of us to contribute is from where we operate. In publishing
children's books, I am trying very hard to discreetly and indirectly
instill a sense of identity in my young readers, and I certainly get
a lot of inspiration form El-Shella".
Prof. Salah Hassanien, Canada, introducing El-Shella to Nobel Prize
Winner Prof. Ahmed Zewail: "I was lucky to meet some of El-Shella
members during my visit to Cairo, it was an honor and privilege that
I shall always cherish; meeting such wonderful people, full of energy
and love for each other and their country. Please take an hour from
your busy schedule and meet them. Such an informal meeting would inspire
the younger generation to follow your example as a great scientist and
human being. I personally had such a wonderful experience talking to
them about the environmental conditions in Egypt and how to improve
them, and I promised the group to contact you and ask you to share some
time with them."
Sheriff Abdel Monem, ENT, University of Cambridge: "This group is
novel and brilliant. I was proud to know that Egypt still has people
like you. Changes in a society take a long time, and all start with
one idea, and one step in the right direction, just like you're doing."
Ali Hadi, Chair, School of Engineering, University of Cornell "My
heartiest congratulations for a marvelous job creating and moderating
El-Shella. I hope you will continue to be able and willing to manage
it for a long time to come. I know how much time, effort, talent, and
enthusiasm this must take. It is very much like editing a scientific
journal, and it's just as valuable, but to a much wider reader base!"
offering FREE Consultations
Ahmed Gad, Psychiatry Consultant, King Fahad Hospital, Riyadh: "I
would like to congratulate you for maintaining a healthy, clean, open
minded activity over the net through your Shella. To tell you the truth,
I was afraid of eventual degradation of both the level and content of
the discussions, and I thought soon I might be disinterested, none of
this happened! I guess this is due to your smart coordination, thank
you for your efforts. I'm inviting El-Shellaweya to send me their psychiatric
questions and I will supply them with free consultations by e-mail,
through my web site, or in person every Wednesday"
Amr Aboul Ezz, Dentist Lecturer, Cairo University: "I was happy
to allocate a free consultation afternoon for El-Shella at my clinic.
I can't remember a day when I had enjoyed my office more! It was great
to have such interesting people with their lovely spirit. I have been
a Shellawey for a couple of months and have been sensing this spirit
through the e-mails, but I guess living the Shella experience is unique.
I will certainly arrange for another Shella day in the near future."
Abdelkhalik, Attorney, Manhattan, New York: " As a member of this
great group I would like to offer you my free legal advice, please do
not hesitate to e-mail me or call my office anytime, sorry I missed
your meeting last week"
Dr. Hany Nowara, Associate Professor of Surgery, Cairo University
"I heard about this group some months ago from very dear friends & patients.
I am really proud to be one of you, I would be happy to supply all the
group with any necessary medical information especially in the field
of obesity, vascular & general surgery".
Tawfik, Electronics engineer: " I'll be happy to fix any electronic
appliances for free, just e-mail me and I'll come and pick them up,
or fix them at your home if it's a small problem, and that includes
VCRs, CD players, radios, and tape recorders, this is the least I can
do for MY Shella!"
Haley, USA: "I like to congratulate the founders and all the members
of El-Shella. I think it is one of the best groups I have come across.
Although, I am not an Egyptian, but I am married to an Egyptian lady.
I wanted to post my problem, to seek from you an answer"
Stage, Denmark "I just watched you on Danish TV, and just had to
tell you what a brilliant idea you got, may the rest of the world learn
something from the Egyptians.again!"
Guldborg, Finland "This is to let you know you were on Finnish TV,
and you contribute very positively to helping us Europeans form more
diversified opinions of cultures and people in the Middle East. I hope
that you will manage to spread your healthy and constructive views around
the world as a great example of modern Egyptian thinking. Please keep
up your admirable work!"
Vitsentzos, Buenos Aires: " I enjoy very much reading the group
although I'm not very active I should say due to my age (67) but have
met a lot of interesting people and we exchange interesting subjects.
I think that you have done a great job bringing all of us close again
to the country we all love and proud of being part of. Keep it up".
Almaskari, Oman: "I am an Omani who spent more than half of my life
in EGYPT in school (San George) & university (Ein Shams). So you can
see how I am crazy about EGYPT. I think it was a very good idea to start
this Shella, and I would be very pleased if I can do something to help,
even though I am far away. I'm really very proud to find a site like
Aboul Naga, Mozambique: " I am a new member of your very active
and interesting group. I work for the diplomatic service, and I live
in Maputo, the capital of Mozambique, please let me know if you need
any help from here."
Fayed, Canada: "I continue to be very proud of all your discussions
via e-mail and contributions to society. As an Egyptian in Canada, it
is refreshing to see such positive impact coming from Egypt."
ER, USA: "Congratulations for all your success, and may this qualify
you one day for a Cover-feature for "George" or even "Fortune"! Although
it's heart wrenching that George's best asset is gone by now, his legacy
is your lot! I have no doubt you'll make the journey to George's grace-land
or something that glitters just as much. Your brand of perseverance
nurtures such famed legacies...good luck"
El Shazly, Wales "On a newsstand near you, you'll find a magazine,
with a beautiful cover photographed by me! I never would have gone commercial
if it wasn't for Mohamed & Sahar who called me the "Shella photographer"
and published some of my pictures on the web. El-Shella gave me my first
Mostafa, Cairo: "I feel El-Shella is now part of my family, especially
after my two kids participated in El-Shella Kids drawings competition.
My 11-year-old son also became a sub-member, he's not a talkative person,
and he surprised us all by his deep emails and his changing into a self
confidant child, believing and trusting that adults do listen to kids
and respect their opinions. El-Shella is doing a great job by encouraging
kids to express themselves for a better future, and giving us adults
a chance to understand our kids and how they're thinking. Thank you
for encouraging my children to express themselves in this clean healthy,
open minded atmosphere, under your and our guidance."
Mazloum, Cairo: "When you're a Shella member and you have a problem,
you know you can share it with so many people. Then you'll face your
problem with just as many solutions! In only a moment, you'll find there
are people who are ready to listen, help, and stand beside you, I think
that's just great!"
Adel, Cairo: "I had the honor to join El-Shella about one month
ago and my first true contact with members was on the latest outing
in Maadi, I got a very good impression about the whole thing, although
at the beginning I wasn't so sure. I would like to thank you for initiating
such a wonderful activity, and be sure that I will do my best to let
the largest number of people know about El-Shella, not only in Egypt
but in other countries too. Keep it up and good luck in all your future
Hazzi, UAE: "This site is fun, yet clean and respectful, not only
because of its content, but because of the spirit of it's people. Bravo
to the idea of bringing together people who share love for their country,
for others, and who have respect for themselves, radiate friendship
and love- and most of all, have the power to be tolerant and able to
accept other people's opinion, and discuss it in an environment of mutual
respect. This is the greatest gift given to us in this part of the world"
El-Heniedy, Sweden: "I left Egypt to Sweden 30 years ago, since
then, I lost contact with all my friends. Every time I was in Egypt,
I spent most of my holiday looking for them, I put an advertisement
in papers, asked the Swedish Church, US Embassy, Egyptian online groups,
searched chat rooms, I even went to our old friend, minister of labor,
but I didn't get any answer. Then I got El-Shella e-mail address from
Danish TV. So I emailed a list of names of my friends, and to my surprise,
I got an answer from a son of one friend, who promised to lead me to
the rest! At last, with El-Shella help in only ONE DAY, I found my friends
that I have been trying to find for more than 30 YEARS all over the
world! I have never seen anything like that!
Magued, Cairo: "I posted requesting advice on an operation for my
father, and received dozens of sweet emails from all over the world.
I can't explain how this helped me; I felt I have a great big family
that really cares, and printed them all for dad to read after he came
out of the ICU, he was so pleased that all of you cared for him: doctors
offered free help, people donated blood, sent hard to find medicine
from abroad, and everyone prayed for him! I really cannot find words
to express my feelings for El-Shella".
Dina Hammad, Germany "I have been on the net since 1995, and I have
seen many online groups end in pointless content and useless quarrels.
But El-Shella is very different: it's a very enjoyable and unique